Real Estate Tech Business

The Challenge

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This $8M real estate tech company had a powerful niche and a compelling vision — but operations were breaking down fast. Leadership was changing, growth had stalled, and one business unit was draining more than it delivered. The CEO stepped aside, the CTO stepped up, and they brought us in to help make sense of the chaos.

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The Solution

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First, we built a strategic growth plan that focused on scaling what worked and eliminating what didn’t. One underperforming business unit was closed after a careful review — we kept the high performers, let go of the rest, and redirected resources to core growth areas.

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Next, we modernized their tech. Their flagship product — a real estate listing portal with an integrated CRM — was sluggish and out of date. We upgraded the stack, removing critical bottlenecks and laying the foundation for scale.The leadership team also needed reinforcements.

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We helped transition a new CEO into place, added a head of sales, and restructured finance and marketing leadership. We implemented a business intelligence platform to support data-driven decisions and improve accountability.Then we got to work on growth and exit readiness.

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With the new structure in place, we helped the team scale revenues from $8M to $12M in just two years. EBITDA doubled through smart cost control and margin expansion. The company’s valuation soared — ultimately achieving a 2.5x increase and a successful sale.

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From misalignment and fatigue to focus, confidence, and an exit-ready company — this was a textbook turnaround powered by bold decisions and strategic execution.