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About us

Strategy That Doesn’t Sit on a Shelf

GrowthSpan helps founder-led and mid-market companies grow from within. We don’t hand over slide decks — we embed operators who build, fix, and scale what matters most. Our teams work inside your business, shoulder to shoulder with leadership, turning opportunity into motion and motion into measurable results.

We assemble the right mix of experience for every challenge — senior leadership, technical talent, and functional experts — and deploy them as a single, accountable unit. The result is real execution power without the overhead of full-time hires or the inertia of traditional consulting.

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How we work

A Fractional Growth Engine You Can Scale

Our standard engagement models are built to adapt. We offer:

Executive Advisory

A strategic partner for founders and CEOs — offering clarity, accountability, and seasoned insight when big decisions are on the table.

Fractional Leadership

Plug-in executives to fill gaps in your leadership team — from interim roles to ongoing oversight of critical functions.

Embedded Value Creation Teams

Cross-functional SWAT teams that work inside your company to drive growth, profitability, and execution — without the overhead of full-time hires.

Who you work with

Our team

Meet our specialists behind GrowthSpan.  

Adam Liederman
Partner & Co-Founder

Midway through his career, Adam shifted from building products to building businesses—fixing what’s broken, filling what’s missing, and scaling what works. He’s led growth in healthcare, real estate, and legal tech, across startups, scale-ups, and as an officer of a public company. Adam founded GrowthSpan to deliver growth as a service for founder-led companies.

Bayan Qandil
Partner & Co-Founder

Bayan is a hands-on CTO who builds technology that drives business performance. He’s led engineering and product teams across healthcare, and online travel, and later served as CEO of a tech-enabled real estate brokerage. Known for transforming underperforming platforms into growth engines, he co-founded GrowthSpan to help companies grow through technological innovation and modernization.

Tony Hasmataj
Product Director

Tony bridges technology and business to turn strategy into execution. With a background in IT, software engineering, and business analysis, he’s led process improvement, systems design, and implementation for fast-growing companies. Known for precision and follow-through, Tony ensures every product initiative at GrowthSpan is grounded in clear requirements, technical rigor, and measurable business outcomes.

Matt Calvin
UX & Creative Director

Matt helps companies connect with their audience through human-centered design and expressive branding. With over a decade in UX and brand direction across agencies, startups, and large organizations, he blends creative instinct with research-driven insight. At GrowthSpan, Matt shapes brands and digital experiences that not only look right, but work hard for the business.

Our values

Our Approach

Grit Over Gloss

We trade polished decks for progress. Our work is hands‑on, messy, and fast — focused on outcomes, not optics. We roll up our sleeves, get inside your business, and make things move.

Easy to Start, Easier to Stop

Working with us is simple by design. No long contracts, no lock‑ins. We prove value fast, and if you ever feel the return isn’t there, we settle up and part ways — no friction, no fuss.

Start Light, Move Fast

Most relationships begin with a 4–6 week discovery sprint. You’ll see how quickly we surface insights from your team with minimal input required. Then we share findings, priorities, and a plan to move forward.

Right‑Sized Teams

We build SWAT teams to complement your in‑house talent. You stay the core; we add the more. We fill gaps, not seats — moving together faster as one team.

Scalable Intensity

If cash flow tightens or priorities shift, we dial the engagement up or down. The work still gets done — just at the pace that fits your reality.

Execution, Not Advice

Our operators embed directly with your staff to implement, measure, and iterate until the job’s complete.

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Lets work together

Contact one of our experts to find out how we can help your business today.

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adam@growthspan.ca
Toronto, Canada
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