Professional Services Firm

The Challenge

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This professional services firm had built a solid reputation in the Greater Toronto Area — but they knew the market was changing. With the ability to serve clients virtually across Ontario, they came to us with a two-part ask: help expand their reach beyond the GTA, and modernize the client experience before they became a dinosaur in a digital-first world.

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The Solution

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We started with a full business audit and surfaced three key levers: SEO-driven geographic growth, a smarter data system connecting clients and referrers to the legal matters underway, and a vastly improved communication flow from the first contact to well after the matter is closed.Small changes, big results — that’s how we like it.

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A simple SEO audit revealed a major opportunity: prospective clients were searching "near me" or "in ." We moved quickly to build keyword-optimized city pages and launched Google Business Profiles across Ontario. Like clockwork, leads began flowing in.

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That early success earned trust, and we moved to phase two: rebuilding the website. Their old site was clunky, unstable, and unattractive. Worse — it was leaking leads, with broken calls-to-action and poor mobile usability. But it also housed a wealth of valuable content we didn’t want to lose.

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We developed a range of design directions, from conservative industry standards to sleek, Apple-style inspiration. They picked the bold one — a smart move for an audience that expects a modern digital experience. We’re now integrating pricing calculators, streamlined intake flows, and AI-powered lead nurturing to make sure every browser becomes a buyer.From regional growth to a radically modernized client journey, they’re not just keeping up — they’re setting the pace.